Email open rates are roughly 20 percent, text messages have an open rate of 98 percent.  Texting comes pre-built on mobile phones and, unlike email, is available at the river even without a WiFi connection, which makes texting a more accessible medium for members. Unlike emails, texts aren't buried underneath spam.  New in 2021, River Bend Text_Alert is a very basic service providing notification via Short Message Service (Text).  River Bend alert messaging (Text_Alert) is RBMC-to-member communication that the General Manager determines is important or time-sensitive.